In the Fall of 2006, First Independent introduced a new brand, logo and tag line – Ready When You Are™

What does it mean to be ready when you are? It’s a promise, a pledge to be your financial partner, for the time and place you find yourself right now, 10 years from now, for life.

As times change, so do our lives, our careers, our business. Technology leaps forward, and the region grows. We change careers, launch businesses, start families, send our children to college, plan for retirement. First Independent, at nearly 100 years old, continues to adapt to better meet the needs of the businesses and individuals who look to us as their partner. Our new brand signifies our continued commitment to provide the products and services that align with our clients’ changing needs – 24/7/365.

 Read our 2006 Brand Launch Tabloid (pdf)

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A Shared Mindset

After interviewing more than one thousand clients, neighbors and business owners, we have transformed our brand to address a shared mindset – a financial maturity not limited to age, career level or even wealth. We speak to people who’ve had a personal “moment of financial truth.” We want you to know that First Independent is the place for people who are serious about their money, their future, their goals and getting where they want to be.